Our Mission

Black Sports Moms exists to build a nationwide ecosystem of support for Black mothers managing the business side of their child’s athletic journey.

We aim to create a powerful network of over 500,000 mothers, functioning as a trusted advisory team and safe space for education, collaboration, and leadership. Our mission is to equip moms to make informed decisions, protect their child’s future, and guide their family with confidence.

Through partnerships with corporations, agencies, professional experts, and service providers, we are creating a new standard, one that centers the role of the parent. Rather than circumventing families, we champion them. We empower mothers to be a strategic force behind their athlete’s success.

We are also deeply committed to empowering Black women entrepreneurs within our ecosystem, from vendors and event speakers to consultants, creatives, and brand partners. By intentionally circulating the Black dollar within our community, we ensure that the success of Black Sports Moms™ fuels opportunities for generational wealth, visibility, and access.

Our Vision

We believe a shift is happening in the world of sports representation.

Parents, especially mothers, are being called to take a more active and strategic role in their child’s athletic careers, branding decisions, and business ventures.

At Black Sports Moms, we envision a world where families don’t just participate, they lead.

Where moms are no longer overlooked or under-informed, but empowered, educated, and equipped to guide their children with wisdom and confidence.

We are building a global network of over 500,000 mothers who will change the face of sports, one household, and one bold mom at a time.