Black Sports Moms
What happens when a
PR Powerhouse and a top Sports Attorney join forces?
You get a dynamic duo that teaches the power of negotiating, and offers legal guidance and advocacy for moms of athletes.
With the perfect blend of advocacy, visibility, and negotiation expertise, they empower families to own their stories and secure their futures.
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Our Story
Black Sports Moms® was founded in March 2025 after a divine connection between founders Andrea Odom and Lachauna Edwards.
Lachauna had long been educating and advising families in the areas of NIL, contracts, and athlete branding. In February 2025, she launched a Black Momager Series on Instagram for Black History Month highlighting Blacks moms who were managing their child’s athletic careers behind the scenes. The two were introduced after Andrea was nominated by a friend as a mom who deserved to be featured.
That introduction led to a conversation, and then a collaboration, highlighting Andrea’s journey as a baseball mom. As the series gained momentum, the response was undeniable. Comment after comment called for more space, more visibility, and more support for sports families. Seeing the impact, Andrea reached out with a simple but pivotal question:
“Have you ever thought about doing a conference?”
Lachauna’s answer was immediate: “It’s always been a dream.”
From that moment, Black Sports Moms® was born.
The most remarkable part? The two founders hadn’t even met in person. Despite sharing overlapping spaces, from “Jack and Jill” to Black baseball parent online communities, they didn’t meet face-to-face until May 2025, months after tickets to their first event had already sold out.
Their story is a testament to vision, obedience, divine partnership, and what can happen when you say yes to something bigger than yourself.
Empower. Negotiate. Win.
MEET THE TEAM
Andrea Odom
Andrea Odom is the co-founder of Black Sports Moms® and serves as VP and Director of Strategic Partnerships. She also drives and oversees media, public relations, and our outreach team. Andrea crafts our campaigns that amplify athletes, brands, and community initiatives, bringing her expertise as a PR and community strategist to every client. Also known for managing high-profile media campaigns, whether advocating for justice, supporting political figures, or crafting narratives for businesses, her impact can be seen across multiple projects. In addition to being a “momager” to her son, professional baseball player Dylan Campbell, Andrea is a proud mom of three, blending her personal and professional worlds to support families in sports.
Lachauna Edwards, Esq.
Lachauna Edwards is the co-founder of Black Sports Moms®, where she serves as General Counsel and leads all legal strategy and NIL education for the organization. In this role, she designs and delivers curriculum that equips mothers to confidently navigate contracts, brand partnerships, compliance, and intellectual property protection. Beyond legal strategy, she also plays a central role in cultivating and supporting the Black Sports Moms® community across social platforms. Outside of Black Sports Moms®, Lachauna operates her own law firm, where she has had the opportunity to help protect and secure more than $4 million in NIL opportunities for student athletes. She previously spent over a decade as an attorney with the U.S. Department of Education’s Office for Civil Rights, grounding her work in a deep understanding of equity, compliance, and institutional accountability. Lachauna is the wife of a youth football coach and the mother of three young athletes. She blends professional authority with personal experience lived as a sports family.
