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Black Sports Moms Presents...

THE PLAYBOOK: HOUSTON
2026

July 17–18, 2026
JW Marriott Downtown Houston

The Playbook: Houston 2026 is a two-day conference designed for moms managing their child's athletic journey.

For decades, Black mothers have played a pivotal role in their child's athletic success, yet they've rarely been given the tools, recognition, or access to be empowered advocates in the process. Black Sports Moms® exists to change that.

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What You'll Learn

At The Playbook: Houston, you will gain the knowledge and confidence to:

  • Better understand the contracts and agreements surrounding your athlete, so you can identify red flags, ask the right questions, and never feel lost in a conversation that directly impacts your child's future.

  • Learn how to position your athlete as a brand and attract the right partnerships at the right time, with guidance from trusted experts who have done this work.

  • Access financial literacy tools from vetted partners who will help you build the foundation to ensure the money your athlete earns outlasts the moment it was made.

  • Show up as more than a proud mom. Show up as an equipped, informed, and confident advocate, the kind your child needs in every room, at every level.

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CLARITY

CONNECTIONS

You will walk away with your people. Mothers from across the country navigating this journey professional athletes' moms, collegiate athletes' moms, youth athletes' moms. Vetted sports professionals. The network that becomes your lifeline when you need guidance or confidence before your child chooses an agent, signs a contract, or accepts an offer.

TOOLS

A strategic playbook. Templates. Access to the resources and experts who built this community. Everything you need to move from overwhelmed to equipped, from hoping for the best to knowing you've got this.

You will understand the contracts, the decisions, and the landscape surrounding your athlete. No more sitting in meetings feeling lost. No more signing things you don't fully grasp. You walk away knowing exactly what your child is signing and why.

But you'll walk away with more than education

But I'm willing to bet you're still thinking...

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Can I really pull off having a hand in my child’s career?

Of course you can! In fact, you already do. The only thing standing between where you are and where you need to be is the knowledge. And that is exactly what this room is built to give you.

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Does a support system that gives me all the tools necessary to navigate this journey actually exist?

You are looking at it. In just one year, this community has helped mothers negotiate millions in contracts, establish business entities, protect their athletes' brands, and access legal and financial resources that were previously out of reach. 

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Okay, but how am I going to find the time?

Girl, there will never be a perfect time. There will always be a game, a practice, a meeting.  But, this conference is an investment in not only yourself but your child's dreams and future. Two days in Houston could change the trajectory of the next several years for your family. It's important that you make the time. 

But don't just take it from us, hear from past attendees...

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Venue & Agenda 
(Room Blocks Coming Soon)

JW.avif

JW Marriott Houston Downtown Houston 
806 Main Street, Houston, Texas, USA, 77002
 

6:00pm

Friday July 17th

Opening Reception & Panel 

Start the weekend connected. More details coming soon.

9:00 am

Saturday July 18th

Full Conference Day

Full agenda and speakers to be announced.

TBD

Sunday July 19th

Sunday Funday (Optional)

As they say, never leave Houston on a Sunday. Stay tuned!

Your Ticket Includes

  • Full conference access

    • Friday evening reception and panel

    • Full day Saturday programming

  • Breakfast and lunch on Saturday

  • Light bites and drinks Friday evening

  • Strategic Playbook workbook

  • Plus more to be shared!

Early Bird  - $249
Available until April 15th.
Price increases April 16th. 

Standard  - $299
Registration closes July 3, 2026.

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STILL NOT SURE IF THIS ROOM IS FOR YOU?

No worries. Let us break it down.

Our community consists of mothers from all backgrounds and all stages of the athletic journey. Whether your child is just beginning to learn their sport or navigating the terrain of a professional league, this room is for you.

Whether you are the mother who is simply looking for information or the mother running point on all things business,  this room is for you.

These women are just like you. Navigating busy lives with fierce protection for their children, a desire to be educated, and a deep need to be in community with women who look like them, understand this journey, and are showing up for their families the same way you are.

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Meet Our Founders

Andrea Odom and Lachauna Edwards are the co-founders of Black Sports Moms®, a national community and platform equipping mothers of student-athletes with the education, resources, and support to navigate the evolving business of sports. Andrea leads strategic partnerships, media, and public relations, while Lachauna, a business and NIL attorney, oversees legal strategy and education, both bringing their lived experience as sports moms to guide and  empower families in the athlete journey.

Frequently asked questions

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